Enterprise UX: Designing complex application software intuitively

ERP, CRM, SCM, HRM, CMS – the use of enterprise software is essential for companies to automate processes, manage data and make decisions. The influence on effectiveness and efficiency is correspondingly powerful. Application software with good UX design therefore offers enormous advantages: it increases productivity, reduces training costs and avoids errors. UID has been helping companies to design application software for over 25 years.

Project examples

• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Supply Chain Management (SCM)
• Human Resources Management (HRM)
• Business Intelligence (BI)
• Cloud-based enterprise software
• Management and information systems

Data management software plays a crucial role in organizations. Users access, analyze and process information via the associated dashboards. UX design and user research ensure that user workflows are understood, simplified and designed in a meaningful way. A clear UI design is essential to keep track of the wealth of information. Our experience shows that dashboards with a clear icon design, uniform design language and reduced use of color are well received by users.

Employees have endless sources of information at their disposal. Everything is documented somewhere. But where? Internal digital assistance systems guide you through the data jungle with the help of artificial intelligence (AI), machine learning and data analysis. However, chatbots, for example, only increase efficiency and productivity if their behavior and user interface are precisely adapted to the needs and expectations of users. When purchasing digital assistance systems, it is also essential to evaluate in advance how well the system suits the company and the team.

Accessibility makes digital products and services accessible to all people, regardless of their abilities or limitations. Digital accessibility is mandatory for more and more organizations according to various guidelines (WAD, EAA, BITV 2.0, BFSG, WCAD 2.1, EN 301 549, DIN EN 17 161). The user interface design team must understand these laws and standards and at the same time apply proven expertise from user experience design. Checklists and accessibility tools help with evaluation and design. If international products are designed, national standards must be known. Accessible UX design improves accessibility for all users and helps to create a fairer and more equal digital world.

Responsive design is a design method for user interfaces. Responsively designed applications automatically adapt to different screen sizes and device types and offer a consistent and user-friendly user experience. Responsive systems offer users in companies a consistent user experience across different systems. By developing flexible, dynamic layouts and prioritizing content and features according to screen sizes, UX design enables seamless interaction for users on desktops, tablets and smartphones. A well thought-out responsive design improves accessibility, increases user satisfaction and helps to ensure that content is presented effectively and attractively.