Customer Journey Map
For your customer journey map, we analyze your customer lifecycle from the first contact to the long-term use of your product in everyday life.
Turning customer needs into customer loyalty
To create your individual customer journey map, we first discuss your product and your target groups with you. We then conduct interviews with users of your solution. In a joint co-creation workshop, we combine the insights gained with your many years of experience: we analyze the product usage process from your customers’ perspective and identify the key stages in customer interaction. We visualize the results in a customer journey map, uncover gaps and define requirements for improving your products.
Advantages
- Identify your customers’ needs and expectations
- Visualizes touchpoints and gaps in customer interaction
- Provides a basis for decisions on measures that improve the product utilization process
- Optimizes or generates new benefits & services or generates new, customer-centric offers
- Improve customer satisfaction and overall experience with your product
- Promotes transparency for processes & workflows in the company
Our offer:
- Kickoff: Exchange on product(s) and target groups
- Conducting upstream interviews with two people per target group for a people-centered focus
- Moderation of the co-creation workshop by experienced user experience consultants with stakeholders
- Customer journey map: Documentation of the product usage process over time with all the stages that customers go through when using the product
- Derive UX measures for the optimization of user workflows
- Documentation of the measures
