UNRIVALED
EXCELLENCE
Take the successful controls of its predecessor TM5, add long-awaited cooking features and a larger, modern touch display and spice it all up with a new UI design in the Vorwerk® brand style. The result: an incomparable experience that opens up new cooking horizons with the integrated Cookidoo® recipe portal – honored with three Design Awards.
Revolutionary delights with Vorwerk
Revolutionary delights with Vorwerk
After the best-selling Thermomix TM5®, it was time for another revolution in cooking. Structures and UI elements popular with customers from the predecessor have been retained. At the same time, new cooking functions and the Cookidoo® recipe portal found their place as a source of inspiration. Thanks to the new swipe interaction, this is just a swipe away from the central cooking functions. The selection of around 50,000 international recipes, intuitive weekly planning and intelligent shopping assistance offer a holistic cooking experience with a modern look. The new UI focuses on a generous use of white in combination with the reduced use of Vorwerk green.
“
“It was an honor to explore the future of cooking with Vorwerk once again. With this close and agile collaboration, we have taken the Thermomix TM6® to a new level of development.”
Steffen Neumann, Lead UX Designer at UID
Intuitive use
With intuitive user guidance and a modern look and feel, the Thermomix® TM6 ensures an incomparable cooking experience. (Image source: Vorwerk)
High-resolution touchscreen
The high-resolution touchscreen is the central control element of the Thermomix®. (Image source: Vorwerk Germany)
Recipe portal
The Cookidoo® recipe portal is directly integrated into the Thermomix® and provides pure inspiration - just a swipe away from the central cooking functions. (Image source: Vorwerk Germany)
Recipe suggestions
Thematically clustered recipe suggestions and a convenient search with user-friendly search filters make Cookidoo®'s variety of recipes accessible. (Image source: Vorwerk Germany)
Guided cooking function
The Guided Cooking function guides you step by step through the recipes. (Image source: Vorwerk Germany)
Uniform brand world
The Thermomix® integrates perfectly into the Vorwerk brand world and creates a holistic, seamless experience for the user across all touchpoints. (Image source: Vorwerk Germany)
The process
From young families to professional chefs – Thermomix® users are not only diverse, but also international. In order to be able to implement the ambitious requirements for TM6® and do justice to all user groups, we relied on extensive user research at the start of the project. An investment that was rewarded with the Red Dot Award, iF DESIGN AWARD and the UX Design Award.
The team
Excellence requires strategic planning and agile collaboration. As a first step, we therefore advised Vorwerk on technologies, research and user guidance in the face of increasing complexity. Another success factor was the close cooperation with Vorwerk and international partners. In an agile project approach, we developed a stringent concept for user guidance, integrated and designed new cooking functions and optimized the design and branding in line with Vorwerk’s corporate design.
Triple award
The new user interface design is impressive. We are delighted to receive the Red Dot Award Brand & Communication Design 2020 and the UX Design Award in the “Product” category.
Intuitive user navigation
A larger, high-resolution touch display with swipe interaction as the central control element enables even more intuitive user guidance.
Modern look & feel
With the completely redesigned user interface in Vorwerk style, the user experiences the high quality of the brand on the Thermomix®.
Seamless cooking world
With the TM6®, users now have direct access to the Cookidoo® recipe portal with around 50,000 international recipes.
