User Research

In our user research projects, we identify requirements and needs, test usability and attractiveness and make specific design recommendations – in Germany and worldwide. Our services:

• Market analysis with guerrilla interviews, focus groups, market opportunity scoring, analysis of user feedback from forums, etc.
• Requirements elicitation with context of use analysis, on-site visits, etc.
• UX evaluation with user testing
• Usability validation for medical devices according to IEC 62366
• Project management & implementation for international UX studies
• Consulting method selection

User research refers to methods used to understand the behavior, needs and experiences of users when interacting with products or services. Various techniques such as interviews, surveys and observations are used to gain valuable insights into the user perspective in all phases of product development. User research helps with requirements elicitation and the UX evaluation of products or product concepts – both are important areas of application for user research in the user-centered design process. It’s best to use user research as an integral part of your iterative design process, as this creates real user centricity.

Do you need inspiration for new developments, are you in the middle of the development process and need an assessment of interim results? You want to know more about the acceptance of your established product and need a benchmark? We conduct user research in all project phases and support your user-oriented product development with quantitative and qualitative studies of all kinds.

Improve the chances of success of your product or service! Our research projects provide inspiration for innovative solutions. We analyze the current market, observe and interview people from your target group to find out what your product must be able to do and what it should look like. We also receive important input for new product and service ideas. User research is essential to ensure that your solution meets the wishes of the target group and establishes itself on the market. This way you can plan your success.

Immerse yourself in the everyday life of your target group and get to know the expectations and requirements of your users: You can use methods such as focus groups or context of use analysis to determine the needs and expectations of your user groups for your product. How exactly does this work? In the context of use analysis (on-site visits), for example, we accompany a meaningful sample of your users on site through observation and interviews. From the results, we derive a prioritized list of requirements for your product from a UX perspective.

Will your target group be as enthusiastic about your solution as you are? We use usability testing to evaluate the strengths and weaknesses of your product or concept. We test products from a UX perspective and with users in all phases of development – from concept ideas and prototypes to existing products and services. Involving your target groups at an early stage reduces the risk of not meeting the needs of your users. This secures investments and guarantees a high level of acceptance.

Make your products successful worldwide! We adapt your design solution to the needs of your users – across cultural and linguistic boundaries. With our partner network of international UX partners, we offer you UX research services in more than 45 countries. We take care of the entire coordination: from recruitment to the transnational results report, you receive all services from a single source. And with high and globally consistent quality.

Master the approval of your medical device and minimize the potential risks of incorrect operation. We verify and validate medical technology in formative and summative evaluations in accordance with IEC 62366. With our many years of experience in the medical & pharmaceutical sector and our certified quality management, we meet the strict requirements for a standard-compliant usability engineering process. As part of YOOme, we also offer you all services relating to the development of medical products from a single source. YOOme is the largest group of companies for the development of medical products in Europe.

User research is the foundation of user-centered design. Because only those who know how and where users interact with a product can tailor it optimally to the target group. But which methods are suitable and when? Our research experts will advise you on choosing the right methods to meet your challenges.